January 05 2015

Kindle Interactive Rebrand

Skills: Art Direction, Brand Identity, Brochure, Creative Direction, User Interface Design

What can I say about this project? Well… I did absolutely everything for this start up and only answered to the creative executive partner. The first step was to update an existing unpolished brand. This included a few unique challenges. A whole new style guide had to be created. This meant setting up new font systems, color schemes and a standard of quality design to be followed by junior designers. Of course an essential component to any business of course is the letter head, business card and proposal layouts. (3)

When first beginning at the start up design agency, I created version .1 of the website, as the company evolved I created the interface for version .2 (1) and handed it off to developers for coding into WordPress. Another big component to the agency was creating a media kit (2). With complete creative direction, I created this 14 page book that is sent via PDF through email and is also made available in a printed saddle stitched book.

The website design was created by me and developed by local Houston developers Crave Pixel. Neither of us have any association with Kindle Interactive.