July 06 2013

Mad Men Character Series

Skills: Art Direction, Concept, Creative Direction, Key Art, Poster Design, Print

The idea behind this campaign was to go to the roots of advertising in the 1960’s. Everything from the pattern to the colors is set to make it feel retro, exactly like the show its self. The poster series is done in a half tone pattern to mimic the screen printing process. It looks screen printed, but isn’t. This makes mass printing more economical.

I spent most of my time in Hollywood being contracted by creative recruiters. While working at one very large ad agency, I was asked to do production mechanicals and edits on existing big name key art for the TV shows Mad Men and Justified and the films Drive and Legion. However us production designers were always encouraged to submit comps to our art directors. The following is a series I created and presented.

Available for purchase on my Redbubble via the store link.