December 03 2015

This Bar Saves Lives®

Skills: Art Direction, Brand Identity, Brochure, Creative Direction, InDesign, Print, Publication

One of the proudest projects I have completed in my career, was helping this small semi-profit business get going. This Bar Saves Lives® is a one for one model like Tom’s Shoes®. You buy one of their bars and they send a Plumpy Nut® bar to Africa, to feed a hungry child. As of me typing this, they have currently sent 15,000 bars to Africa since launching in mid 2013.

I was contracted by Todd and Ryan to create a 34 page book proposal to attract investors and educate the reader on the one for one model. This book includes beautiful photographic spreads and layouts, but also includes timelines, graphs, and tables. I was responsible for full art direction and design. It was made available in a emailable PDF and in a printed and saddle stitched book.